Technology is an essential pillar of our activity, it is thanks to it that TGI Sport is at the forefront of commercial growth for its shareholders and partners. We’ve seen the evolution of stadium advertising, from static and scrolling displays, to LEDs and now advertising multiplier solutions. This dramatically increases the value of media and marketing rights for sports events, for sports rights holders, their brand partners and broadcasters. We have made key investments in two of the world’s leading alternative advertising and virtual replacement technologies that give us a significant leadership position in this growth area.
BENEFITS OF TECHNOLOGY
DCM, Parallel Ads is a revolutionary non-intrusive multicast technology that enables the use of multiple channels for segmentation and regionalization of peripheral advertising in real time. Parallel Ads (PADS) technology will open up new revenue streams by providing additional inventory across multiple feeds in multiple regions, all at the same time.
DBR LIVE TM TECHNOLOGY
Supponor DBR Live™ (Digital Board Replacement) uses a virtual overlay technology replacement procedure to broadcast augmented reality messages on the LED panel.
DBR Live™ uses patented infrared technologies, custom developed optics, specially modified camera mounts and IR LED perimeter systems, in combination with a high performance and highly scalable software platform to deliver different advertisements on existing LED signs.