Technology is a key pillar of our business, it’s through technology that TGI Sport is at the forefront of delivering commercial growth for our shareholders and partners. We have experienced the evolution of Stadium advertising from static signage to scrolling, through to LED and now advertising multiplication solutions. This dramatically enhances the value of media and marketing rights for mass-audience sporting events for sports rights holders and their brand sponsor and broadcast partners.
We have made key investments in two of the world’s leading Parallel Advertising and Virtual Replacement technologies that give us a significant leadership position in this growth area.