Technology is an important pillar of our business. Through technology, TGI Sport is at the forefront of commercial growth for our shareholders and partners. We have witnessed the evolution of stadium advertising from static signage to rotating boards to LED and now advertising multiplication solutions. This significantly increases the value of media and marketing rights for mass audience sports events for sports rights holders and their brand sponsors and broadcast partners.
We have made significant investments in two of the world’s leading parallel advertising and virtual replacement technologies, giving us a significant leadership position in this growing space.