Technology is a key pillar of our business. It is through technology that TGI Sport is at the forefront of generating commercial growth for our shareholders and partners. We have seen the evolution of stadium advertising from static to scrolling signage to LED and now advertising multiplication solutions. This dramatically improves the value of media and marketing rights for mass-audience sporting events for sports rights owners, their brand sponsors and broadcast partners. We’ve made key investments in two of the world’s leading technologies: parallel advertising and virtual substitution; that give us an important leadership position in this growth area.
DCM, Parallel Ads is an innovative, non-intrusive multi-streaming technology that enables multiple channels for real-time edge advertising segmentation and regionalization. Parallel Ads Technology (PADS) that will open up new revenue streams by providing additional sponsorship inventory across multiple streams, in multiple regions, all at the same time.
VISIBLE IN ALL CAMERAS AND ALL ANGLES
FREE CAMERA POSITIONING
SIMPLE BROADCAST INTEGRATION
FULLY REDUNDANT SOLUTION
LOW RISK SOLUTION
DBR LIVETM TECHNOLOGY
Supponor DBR Live™ (Digital Board Replacement) uses a virtual overlay technology replacement procedure to deliver an augmented reality message solution on the LED perimeter boards in the stadium. DBR Live™ uses proprietary infrared technologies, custom developed optics, specially modified camera frames, and infrared LED perimeter systems, combined with a highly scalable, high-performance software platform to deliver different advertisements on existing LED signage.
UNLIMITED SPREAD FOODS
ROBUST ACTIVE IR TECHNOLOGY
EXTENSIVE HISTORICAL DATA LIBRARY
POST-MATCH ANALYSIS IN BROADCAST EXPOSURE
ON-SITE OR REMOTE PRODUCTION
COMPLETE INTEGRATION OF THE VIRTUAL PLATFORM
MATCH PROVEN AT THE BIGGEST EVENTS FOR YEARS