A year on from the Caltex Socceroos World Cup Campaign and the work by TLA Worldwide is continuing to kick goals. Overnight, the campaign titled ‘CAHILLTEX’ which saw Caltex rebrand key stores ahead of the 2018 FIFA World Cup in support of the Caltex sponsored Socceroos and Australia’s greatest ever player, Tim Cahill, was announced as a finalist in the inaugural Hashtag Sports Awards.
The Hashtag Sports Awards are open to campaigns from across the globe and honour excellence in fan and consumer engagement across sport. The winners will be announced in a Live Show at TheTimesCenter in New York City. Other announced finalists include the NBA, NHL, NFL, Bleacher Report, Momentum Worldwide, ESPN, Nascar, R/GA, Jung von Matt, CSM and FIFA.
Hashtag Sports, based in the USA, is regarded as one of the industry’s most influential conference and community for media and marketing professionals across sport. Finalists were determined by the Engagement Academy of Sports & Entertainment, a prestigious group of CMOs, executives, athletes, and other engagement experts from across the global sports media and marketing ecosystem.
The CAHILLTEX campaign was awarded a finalist position in the category of ‘Most Creative Partnership with an Athlete or Influencer’.
James Ward, TLA’s Head of Events and Consultancy was excited with the finalist nomination. “Looking at the other calibre of finalists it is pretty exciting and very humbling to have our name alongside some of the world’s leading sporting bodies and agencies. It was a great campaign to work on and we thank Caltex and the FFA for allowing us to do something different around the world’s biggest sporting event.”