The 2020 Scotiabank Concacaf Champions League (SCCL) kicked off again on December 15th, after 279 days without matches.
Concacaf’s Premier Club Competition was suspended in March due to the global pandemic midway through the Quarterfinals of the competition.
Through diligence and meticulous work done by Concacaf throughout this time, the SCCL returned in a centralized, single-leg match format at Exploria Stadium in Orlando, Florida for a week-long event.
Concacaf trusted and engaged TGI to provide venue branding and décor for this event, with a premium focus on delivering the best broadcast related elements from Exploria Stadium.
In such difficult times and without having fans at the venue, Concacaf decided to harness the value of exposure for their partners that would be best captured within the broadcast. TGI implemented full section seat covers in three sides of the bowl, allowing for increased sponsor visibility and value, as well as other SCCL venue branding to ensure the competition was at the standard the players and fans expect.
Within 30 days of engagement, TGI performed a site survey inspection, gathered measurements, designed, produced and implemented approximately 28,000 sq. ft. of printed materials, effectively executing all that Concacaf had requested for this amazing, successful event.
“Executing the Scotiabank Concacaf Champions League safely and to the highest standards was our number one priority. In order to execute flawlessly in these challenging circumstances, we needed to rely on our trusted partners like TGI. We are thrilled with the work they carried out to elevate our partnerships, our brand and the competition as a whole through great creativity and collaboration,” said Heidi Pellerano, Concacaf’s Chief Commercial Officer.
TGI thanks Concacaf for the continued reliance and partnership.