QMS Media (QMS) is pleased to announce that it has completed its strategic partnership with Bruin Capital (Bruin). The partnership will see Bruin and Quadrant Private Equity become co-owners of global sports technology company TGI Sport which includes TLA Worldwide (Aust) Pty Ltd and TLA – ESP Limited (UK).
TGI Global CEO, Barclay Nettlefold, said: “The completion of the deal forms a key component of our strategic vision as we set out to create a world leading technology led sports media business. The new partnership will build on TGI’s impressive growth, adding the strategic capabilities, capital and resources of Bruin to diversify and expand the company worldwide.”
“We are well positioned to drive significant growth and meet our strategic and financial objectives, particularly with our investment into leading Parallel Advertising (PADS) multiplication technology which is revolutionising the way broadcasters and sporting bodies can segment and regionalise perimeter LED advertising.”
George Pyne CEO of Bruin commented on the deal’s completion saying; “We are very excited to formally welcome TGI Sport and TLA employees into the Bruin family. The response to our new partnership has been tremendous and now it’s time to get going. We have a shared vision for the potential and opportunity for TGI Sport and we will deploy the full extent of our global resources, partnerships and capabilities across our portfolio to achieve our goals. Together, I’m certain we can accomplish great things.”
About Bruin Capital
Bruin Capital is an international investment and operating company specializing in all aspects of the media ecosystem with a concentration in sports, entertainment, technology, marketing, advertising, live events, licensing, and brand strategy. Today, Bruin companies operate in 15 countries with 1,700 employees worldwide. Bruin investors include The Jordan Company, CVC Capital Partners, Rock Ventures, NNS Chaired by Nassef Sawiris, and a prestigious family investment fund group.
Quadrant Private Equity is a leading private equity firm investing in companies in Australia and New Zealand. Since inception in 1996, Quadrant has raised $6.4 billion from 11 funds. To date Quadrant has completed 80 investments across sectors including retail, healthcare, media, consumer foods, financial services. Quadrant’s investors include Australian and global superannuation funds, investment funds and sovereign wealth funds.
About TGI Sport
TGI Sport is a global leader in sports technology, media and marketing, that connects sports entities and fans around the world. With more than 3,500 events annually and over 20km of LED signage at work, TGI Sport operates through a wide range of sports including soccer, cricket, rugby, American football and hockey. TGI Sport has built relationships with many of the world’s leaders sporting organizations including UEFA, FIFA, CONCACAF, CONMEBOL, Mediapro, Major League Soccer, US Soccer, Ligue National de Rugby, ECB, ICC, FC Barcelona, Manchester United FC, Liverpool FC and Juventus FC. TGI’s businesses include TLA Worldwide, Stellavista and Sportsmate.