DYNAMIC CONTENT MULTIPLICATION

AT THE BETFRED BRITISH MASTERS

Welcome to the new age of in-broadcast advertising.
Dynamic Content Multiplication (“DCM^®“) is a cutting edge technology that will open up new revenue streams by providing additional sponsorship inventory on different feeds in different regions – all at the same time.

DCM^® shares many of the same attributes as virtual advertising, with a few key differentiators:

FOUR SIMULTANEOUS FEEDS
The human eye only sees the venue feed, so the in-venue experience remains the same for the fans in the stadium.  However, we are able send four independent parallel feeds all at the same time – unlocking new levels of sponsorship revenue.

PARALLEL SOLUTION
DCM^® is called the “Parallel Solution” because there are no pop-ups or post-processing necessary.  The content is directly captured by standard broadcast cameras and broadcasted immediately via the uplink.

ALL ANGLES 
Many established broadcasting cameras can already support DCM^® without tampering with the cameras onsite.  Unlike virtual, the parallel DCM^® feeds can be viewed on all camera angles, and will be included on slow-motion shots and highlights!

Below a few examples from the Betfred British Masters 2019, a European Tour tournament, where TGI debuted DCM^® Technology in cooperation with AGS.