Tgi Casestudy Us Soccer Foundation Mini Pitch Branding Hero

US Soccer
Foundation
Mini-Pitch Branding

Since the US Soccer Foundation’s inception in 1994, TGI Sport has been providing support for the Foundation’s projects in mostly underserved communities.

Brief

Incorporate murals of 22 local artists, customized heritage signs and target branding onto 59 pre-fabricated mini-pitches installed nationwide by the Foundation as part of their ‘Safe Places to Play’ initiative.

Execution

After assessing a sample mini-pitch’s overall design, material build and expected player usage, TGI Sport’s account management team made branding material recommendations and coordinated a TGI on-site decal, windscreen and sign installation plan with each mini-pitch property owner.

The End Result

After assessing a sample mini-pitch’s overall design, material build and expected player usage, TGI Sport’s account management team made branding material recommendations and coordinated a TGI on-site decal, windscreen and sign installation plan with each mini-pitch property owner.

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start of cooperation
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pre-fabricated mini-pitches
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local artists involved

Testimonials

The U.S. Soccer Foundation has been working with TGI Sport for several years to develop and advance the Foundation’s mini-pitch system. Through the variety of signage and recognition options available from TGI, the Foundation has been able to improve the way we provide partners with recognition, allow artists to improve upon the aesthetics of our projects and display helpful signage that supports each community. TGI Sport’s flexibility and professionalism has made this process seamless and we are excited to see what they come up with next!

ALEX BARD, DIRECTOR, SAFE PLACES TO PLAY, US SOCCER FOUNDATION

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