US Soccer

Foundation

Mini-Pitch Branding

Since the US Soccer Foundation’s inception in 1994, TGI Sport has been providing support for the Foundation’s projects in mostly underserved communities.

Brief

Incorporate murals of 22 local artists, customized heritage signs and target branding onto 59 pre-fabricated mini-pitches installed nationwide by the Foundation as part of their ‘Safe Places to Play’ initiative.

Execution

After assessing a sample mini-pitch’s overall design, material build and expected player usage, TGI Sport’s account management team made branding material recommendations and coordinated a TGI on-site decal, windscreen and sign installation plan with each mini-pitch property owner.

The End Result

After assessing a sample mini-pitch’s overall design, material build and expected player usage, TGI Sport’s account management team made branding material recommendations and coordinated a TGI on-site decal, windscreen and sign installation plan with each mini-pitch property owner.