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The Football

The FA were looking for a partner that could help them deliver enhanced commercial value to their sponsors.


Initially TGI Sport were contracted to deliver a state of the art LED system including match day operations. The relationship evolved during the COVID period where the FA needed additional in broadcast inventory to satisfy their commercial partners. That resulted in TGI delivering additional LED in the 2nd row.


During the course of 2020 the FA along with TGI Sport conducted a technical and commercial viability study for rolling out virtual perimeter advertising for a number of selective games each year. The result of the study was positive and the FA contracted with TGI long term in March of 2021 including services such as LED perimeter double row, virtual perimeter advertising, game day operations and commercial rights.

Post lockdown and in the midst of COVID 19 many rights holders have had to look for innovative ways to bring additional value to their commercial partners. Never before has broadcast advertising been so important.

The End Result

TGI Sport delivers services LED perimeter double row, virtual perimeter advertising, game day operations and commercial rights for the FA on an exclusive basis.

Rows of LED Perimeter
Feeds running Parallel Ads
LED Perimeter total


The FA started working with TGI Sport in 2019. We were delighted how much of a difference our new LED PS made visually both in the stadium and on our broadcast platforms. The TGI Sport systems have allowed us to really improve on our offering. TGI has offered us a variety of different set ups. We are currently delivering two rows of LED and it’s made a huge impact. TGI Sport post-lockdown were able to deliver something new for us, the fleet of systems they have globally means that at any given time we can look to select the best possible set-up for the fixture we are delivering. Working with TGI Sport also allows us to be at the forefront of the virtual LED conversation.


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