Initially TGI Sport were contracted to deliver a state of the art LED system including match day operations. The relationship evolved during the COVID period where the FA needed additional in broadcast inventory to satisfy their commercial partners. That resulted in TGI delivering additional LED in the 2nd row.
During the course of 2020 the FA along with TGI Sport conducted a technical and commercial viability study for rolling out virtual perimeter advertising for a number of selective games each year. The result of the study was positive and the FA contracted with TGI long term in March of 2021 including services such as LED perimeter double row, virtual perimeter advertising, game day operations and commercial rights.
Post lockdown and in the midst of COVID 19 many rights holders have had to look for innovative ways to bring additional value to their commercial partners. Never before has broadcast advertising been so important.
TGI Sport delivers services LED perimeter double row, virtual perimeter advertising, game day operations and commercial rights for the FA on an exclusive basis.