Tgi Casestudy Major League Soccer Is Back 2020 Hero 1400px

Major League
Soccer is
Back 2020

TGI Sport have collaborated for many years, and TGI Sport’s Parallel Ads innovation brings a paradigm shift that could forever change MLS’ commercial program.

Brief

Once the 2020 MLS regular season was disrupted by the COVID pandemic, a “bubble” competition was developed called the MLS is Back’ Tournament at ESPN Wide World of Sports complex at the Walt Disney World Resort in Florida, United States (July – August 2020).
With both USA based and Canadian based MLS clubs, MLS had a prominent broadcast audience in both the USA and Canada. Therefor a technology was needed to expand the commercial platform and allow for optimal partner involvement across all regions & broadcast feeds.

Execution

TGI Sport deployed Parallel Ads throughout 43 games of the ‘MLS is Back’ Tournament. The agreement included a turnkey solution with TGI Sport providing 500m of LED field perimeter systems, along with content creation, operations and logistics, providing two feeds for USA and Canada.

The End Result

With this innovative technology TGI Sport was able to deliver on the commercialization of multiple broadcast feeds, enabling the brands and rights holder to segment advertising for each region, and ultimately retain maximum value for their partners.

0M
of LED Perimeter
0
Matches
0
Feeds with Parallel Ads (Venue/USA + Canada)

Testimonials

The creative staff at TGI Sport are absolutely terrific; as we are now living in a digital advertising age we depend so much on their expertise! Their attention to detail, ability to stay on schedule and budget is second to none.

CRAIG MCCARTHY, SENIOR DIRECTOR PARTNERSHIP MARKETING, MAJOR LEAGUE SOCCER

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