The deal represented the first of many similar opportunities where we act on behalf of the brand rather than the talent and looks to negotiate partnerships with some of the biggest names in world sport.
The lengthy negotiation process involved nothing with a small but trusted network of people within the European football network, engaging personnel who have done deals with the likes of Neymar and Beckham to get the introduction to Mbappé’s management team.
Once the relationship was formed our team of expert talent managers closed the deal for a very happy client.
The French international became the global ambassador for the organic baby and children’s food brand.
The agreement sees the World Cup winning striker as the face of the Good Goût Kidz range, which hit stores across Europe in 2019.
Mbappé and the brand will work closely together over the two years on joint activities to benefit the wider community.