Tgi Casestudy Fc Barcelona Hero 1400px

FC
Barcelona

In their long-standing relationship with FC Barcelona, TGI Sport continues to bring new revenue opportunities to the table through their unique technology platforms.

Brief

FC Barcelona were looking for a technology partner to deliver a best-in-class LED perimeter system with the ability to also deliver various virtual feeds into selective territories. The advertising space has been increased by a second row of LED boards during the pandemic.

Execution

TGI Sport along with technology partner Supponor were contracted to deliver the complete solution including LED, software and virtual perimeter advertising.

The End Result

FC Barcelona appreciates TGI Sport’s quality and service awareness as well as its technological pioneering role and the resulting advantages. The short implementation time of the additional advertising space also speaks for TGI Sport.

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UEFA compliant LED Perimeter System in two rows
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Software Platform HD1
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DBR Live Virtual advertising

Testimonials

Given that in-broadcast exposure is one of the highest valued assets at this point due to Covid-19, we asked our LED perimeter technology partner TGI Sport to deliver a second line of LED which would allow us to provide additional media exposure and digital inventory to our partners. The TGI Sport relationship is hugely beneficial to the club as TGI Sport keep bringing new revenue opportunities to the table through their unique technology platforms.

JORDI CAMPS, ASIA-PACIFIC MANAGING DIRECTOR AND GLOBAL BUSINESS DEVELOPMENT DIRECTOR, FUTBOL CLUB BARCELONA

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