CONMEBOL Copa

America Chile

2015

The CONMEBOL Copa América is the oldest international soccer competition and the most important soccer tournament for men’s national teams in South America.

Brief

The Local Organizing Committee (LOC) wanted the event to be unique, to differentiate itself from the rest of the Copa América. They created a new look and feel for the tournament and wanted to use LED perimeter systems for the first time in a COPA AMERICA and in a CONMEBOL event.

Execution

It was approximately 3 months from the moment the contract was signed with the LOC and DATISA until the day everything was dismantled in the stadiums.

We moved 550 m of 12mm LED perimeter systems from Europe to South America. For this we used a VIK with DHL (sponsor of the Cup). It was done via flying.

We developed an Event Signage Matrix (ESM): a system to inventory, budget and categorize all décor elements for each venue. We produced locally all graphics and signage required. There was a total of 120 people between technicians, installation assistants, and personnel in charge of organizing the project.

The End Result

TGI Sport completely turn-keyed the entire project. We delivered timely 26 games in 9 venues over a 30-day period.