Every other year Concacaf organizes their flagship tournament known as the Concacaf Gold Cup, in which the region’s best soccer federations compete to become Champions of the confederation.
TGI Sport, as the branding and signage partner, was involved in many facets of the project (17 match days at 17 unique stadiums across the region, with the majority in the USA), from providing field level commercial LED displays at the 10 largest venues (mostly NFL Stadiums / Rose Bowl) to managing the full turnkey venue branding program (design, production, delivery and installation).
Starting with the technology side, TGI Sport provided, moved, operated and implemented 750 linear meters of field level LED displays (10mm pixel pitch) around the country to the various venues therefore delivering commercial value for the rights holders and event sponsors with high level system quality and content management. All with a flawless performance via our LED systems and operators.
Beyond the field of play, TGI Sport also provided extensive venue branding program in the areas captured by players, media, and fans. Together with the client, we were successful in providing a comprehensive visual strategy and consistent look across all venues with an over 40 person project team not including contracted labor.
Our best Gold Cup event implementation to date, the services and quality provided to client and thus the results were palpable and evident and the client was overly pleased.
