Tgi Casestudy Concacaf Gold Cup 2019 Hero 1400px

Concacaf
Gold Cup
2019

For over 18 years TGI has supported Concacaf, the governing body of “the beautiful game” in North America, Central America and the Caribbean region.

Brief

Every other year Concacaf organizes their flagship tournament known as the Concacaf Gold Cup, in which the region’s best soccer federations compete to become Champions of the confederation.
TGI Sport, as the branding and signage partner, was involved in many facets of the project (17 match days at 17 unique stadiums across the region, with the majority in the USA), from providing field level commercial LED displays at the 10 largest venues (mostly NFL Stadiums / Rose Bowl) to managing the full turnkey venue branding program (design, production, delivery and installation).

Execution

Starting with the technology side, TGI Sport provided, moved, operated and implemented 750 linear meters of field level LED displays (10mm pixel pitch) around the country to the various venues therefore delivering commercial value for the rights holders and event sponsors with high level system quality and content management. All with a flawless performance via our LED systems and operators.

Beyond the field of play, TGI Sport also provided extensive venue branding program in the areas captured by players, media, and fans. Together with the client, we were successful in providing a comprehensive visual strategy and consistent look across all venues with an over 40 person project team not including contracted labor.

The End Result

Our best Gold Cup event implementation to date, the services and quality provided to client and thus the results were palpable and evident and the client was overly pleased.

0
Linear meters of LED Perimeter around the country
0
Person project team not including local labor
0
Match days
0
Venues
0+
years of cooperation with Concacaf in 2019

Testimonials

Thank you and your team for the amazing work, and especially for the support TGI Sport provided to me and my team during the whole length of the 2019 GC.

JUAN ASCANIO, CONCACAF BRAND MANAGER

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