The European Tour was looking for ways to increase its global advertising revenue, to better target its worldwide fan base plus to professionalize their live scoring tool.
For the first time on the European Tour on UK soil LED was implemented at the British Masters. Whilst full live scoring was on display the real magic of this event was that PADS regional broadcast technology was operated from over 2km away from the first tee.
TGI Sport ran the full deployment integrating with the European Tour broadcasters and showcasing to all of the key commercial partners.
As a first in golf and in such a challenging environment the deployment was delivered unerringly for 5 days.
