Tgi Casestudy Betfred British Masters Hero 1400px

Betfred
British
Masters

The European Golf Tour tests LED Perimeter and Parallel Advertising (PADS) at the Betfred Masters in England.

Brief

The European Tour was looking for ways to increase its global advertising revenue, to better target its worldwide fan base plus to professionalize their live scoring tool.

Execution

For the first time on the European Tour on UK soil LED was implemented at the British Masters. Whilst full live scoring was on display the real magic of this event was that PADS regional broadcast technology was operated from over 2km away from the first tee.
TGI Sport ran the full deployment integrating with the European Tour broadcasters and showcasing to all of the key commercial partners.

The End Result

As a first in golf and in such a challenging environment the deployment was delivered unerringly for 5 days.

0
Feeds
0
Event days
0KM
distance between operations area and first tee

Testimonials

TGI Sport are the world leaders with perimeter LED technology but their 360 digital transformation platforms have enabled us to embark on an exciting new chapter in a challenging Golf environment. PADS® Digital signage enables the European Tour to not only create greater compelling content for course-side spectators, but the parallel advertising feature opens up commercial opportunities for our broadcasters, promoters and commercial partners. The efficient production technique presented by PADS® is ground-breaking and we are delighted to be working with TGI Sport on bringing this innovation as a world first for sport and Golf.

MICHAEL COLE, CHIEF TECHNICAL OFFICER, EUROPEAN TOUR

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