Bruin Sports Capital (Bruin) today announced an agreement with Quadrant Private Equity (Quadrant) to become a co-owner of global sports technology, media and marketing company, TGI Sport (TGI) to further drive international expansion, distribution and marketing. business growth of the company. The deal, subject to regulatory approval, will see the transition of Barclay Nettlefold CEO of QMS Media Group to CEO of TGI Sport Global upon deal closing.
The new partnership will focus on the extraordinary growth of TGI, adding Bruin’s strategic capabilities, capital and resources to diversify and expand throughout the world. This is anticipated by a series of acquisitions in the last two years that have transformed TGI into an elite technology-led sports company. TGI’s advertising and broadcast technologies are ubiquitous in some of the most prestigious sporting venues and events and have included teams such as UEFA, La Liga, LNR, MLS, England Cricket, New Zealand Rugby, Concacaf and CONMEBOL.
TGI’s Parallel Ad Delivery (PADS) technology continues to revolutionize how broadcasters and sports organizations can segment and regionalize LED perimeter advertising, unlocking new revenue streams and delivering greater engagement and value for advertisers, headlines rights and sponsors. PADS is being used on four continents by organizations such as MLS, NZ Rugby, Liga MX, AS Monaco FC and many more top sporting codes.
Complementing TGI’s technology solutions, there is an industry-leading, fully integrated sports marketing services practice in Australia, New Zealand and the UK including talent management, merchandising , consulting, media sales, event management , content and communications.
Bruin founder and CEO George Pyne said Quadrant and TGI’s growth, ability to scale and complementary portfolio made them the ideal partner to extend Bruin’s leadership into new and existing markets.
“TGI is precisely the type of company we are looking for at Bruin. Quadrant, Barclay and the leadership team are forward thinking, innovative and understand how to create value for partners in the new sports and entertainment ecosystem.”
“The team has significant momentum and we are proud that they have chosen Bruin to help accelerate the company’s trajectory. We are excited to help bring its market-leading technology, capabilities and talents to a much broader global scale.”
Quadrant Managing Partner and QMS Group Chairman Jonathon Pearce said Bruin’s track record in growing global sports and entertainment businesses made them the perfect partner to maximize TGI’s potential.
“We set out to create a sports media business guided by the world’s leading technology. With the technology in place and already showing significant opportunity, partnering with George and the Bruin team provides TGI with a highly qualified partner to ensure the company can reach its full potential.”
The partnership will also see QMS Group CEO and Founder Barclay Nettlefold take on the new role of Global CEO of TGI Sport to lead the new business on its ambitious growth path to become the world’s leading sports and technology business. Over the past two years, Nettlefold has been instrumental in developing the sports, media and technology investments and partnerships that have become the core of TGI.
Commenting on the strategic agreement, Mr. Nettlefold said: “We are looking around the world for the right cultural partner to help execute our strategic vision at TGI. George and his team at Bruin are genuine operators who have built trust, respect and relationships throughout the sporting world, making them the perfect partner to continue our journey with the right thought and investment to create something of global value. real. ”
“The world we live in is changing rapidly, but global sport remains a true connector for audiences, and I look forward to continuing our momentum and guiding the future evolution of the Company.”
Bruin Sports CapitalUEFAQuadrant Private Equity
About Bruin Sports Capital: Bruin Sports Capital is an international investment holding company specializing in all aspects of the media ecosystem with a concentration in sports, entertainment, technology, marketing, advertising, live events, licensing and brand strategy. . Today, the Bruin companies operate in 15 countries with 1,700 employees worldwide. Bruin’s investors include The Jordan Company, CVC Capital Partners, Rock Ventures, NNS chaired by Nassef Sawiris and a prestigious group of family investment funds.
About Quadrant: Quadrant Private Equity is a leading private equity firm that invests in Australian and New Zealand companies. Since its inception in 1996, Quadrant has raised $6.4 billion from 11 funds. To date, Quadrant has completed 80 investments in sectors including retail, healthcare, media, consumer food and financial services. Quadrant’s investors include Australian and global pension funds, mutual funds and sovereign wealth funds.
About TGI Sport: TGI Sport is a global leader in sports technology, media and marketing, connecting sports entities and fans around the world. With over 3,500 events a year and over 20km of LED signage in operation, TGI Sport operates across a wide range of sports including soccer, cricket, rugby, American football and hockey. TGI Sport has established relationships with many of the world’s leading sports organizations including UEFA, FIFA, CONCACAF, CONMEBOL, Mediapro, Major League Soccer, US Soccer, Ligue National de Rugby, ECB, ICC, FC Barcelona, Manchester United FC, Liverpool FC and Juventus FC. TGI’s sister companies include TLA Worldwide, Stellavista and Sportsmate.